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SOUTH AFRICAN TEAMS

Study reveals ten reasons for failure

By Niël Steinmann & Nico Martins

A TEAM IS A SMALL NUMBER OF PEOPLE WITH COMPLEMENTARY SKILLS WHO ARE COMMITTED TO A COMMON PURPOSE, PERFORMANCE GOALS AND AN APPROACH FOR WHICH THEY HOLD THEMSELVES MUTUALLY ACCOUNTABLE. A WORKGROUP BECOMES A TEAM WHEN:

  • leadership becomes a shared activity;
  • accountability shifts from strictly individual to both individual and collective;
  • the group develops its own purpose or mission;
  • problem solving becomes a way of life, not a part-time activity; and
  • effectiveness is measured by the group's collective outcomes and products.

Building and maintaining successful teams is no simple task. Why do some of our teams achieve the highest level of performance? What could account for their success? Is it a strong work ethic, is it individual brilliance, or could success be attributed to chemistry? What about leadership? As South Africans we are fond of investigating, appointing commissions of enquiry, or simply probing reasons why our work and even sports teams fail. Poor performance will somehow be followed by an investigation.

A STUDY IN SOUTH AFRICAN COMPANIES

In a recent study we conducted to investigate the performance of natural work teams in corporate South Africa, the main focus was 'to identify key problem areas that exist in South African teams'. We also learned some valuable lessons from those that are successful!

The study looked at 150 South African organisations and more than fifty percent of those companies responded. The good news is that there seems to be an indication of a common set of problems facing teams. The bad news is that these factors are affecting the majority of work teams in South Africa.

According to the study, ten common themes or factors hove emerged that provide strong evidence why teams are not effective or often even fail to achieve their objectives (see table).

REASONS WHY TEAMS ARE NOT EFFECTIVE

CONTRIBUTING FACTORS
RANKING
 
Lack of trust
1
Most important factor contributing to negative team performance
Weak task leadership
2
Poor implementation/'no follow through'
3
No focus
4
Poor interpersonal skills
5
Lessons and mistakes not acknowledged
6
Poor interpersonal chemistry
7
False commitments from team members
8
Least important factor contributing to negative team performance
Working in silos
9
Lack of management support
10


1. Lack of trust between team members

Team members and management were cited as the most important factor why teams are not effective or fail! We seem to be a society in search of trust. In parastatals, private business and interpersonal relationships we search for it.

Jack Welsh, former CEO of General Electric sums up the challenge as follows:
"Trust is enormously powerful in a corporation. People won't do their best unless they believe they are treated fairly. The only way I know to create some kind of trust is by laying out your values and then walking the talk. You've got to do what you say you'll do consistently, over time."

Building trust seems to be the most elusive ideal for teams but creating it could be your greatest competitive advantage.

Pennington argues that a lack of trust is the number one leadership problem facing our country today. Leaders who fail to do what they say they will do, even in the most minor areas, reinforce the belief that no one can be trusted.

2. Weak task leadership

This refers to no strong leadership in the team, a lack of strong individuals with particular skills and knowledge/expertise taking responsibility in different situations to see things through.

While teams do have form leaders, it should be critical for teams to learn to shift leadership functions. The circumstances, needs of the group as well as the skill of the members should determine responsibility for specific functions in the teams' success.

3. Poor implementation / follow through

Teams have wonderful ideas with people starting them off, but no one is prepared to see them through. No one takes ownership to drive things to the end.

4. No Focus

The team tries to do too much at the same time.

5. Poor interpersonal skills

This includes poor communication and ineffective conflict handling.

6. Lessons and mistakes are not acknowledged

There is no continuous learning or culture of improvement. The team does not take time out to evaluate performance and determine what they can learn.

7. Poor interpersonal chemistry

There are often lone individuals, dominant self appointed experts, and a lack of understanding of diversity and cultures.

8. False commitments from team members

Individuals do not display long term commitment. People shout their agreement, but when it comes to getting the job done, no-one is available.

9. Working in silos

Smaller teams within the team do their own thing, "reinventing the wheel".

10. Lack of management support

There is no proper support and backup, no funding, availability of technology and equipment. Some key success factors of winning teams that emerged from the study include:

  • proper team member introduction into the team;
  • an emphasis on bonding, group cohesion and team spirit;
  • knowing and understanding what customers expect;
  • open and honest dialogue between team members; and
  • strong leadership within the team.

IMPLICATIONS FOR SOUTH AFRICAN COMPANIES

The results indicate that trust, leadership and follow through are key reasons why teams are not effective. This study emphasises the importance of trust building processes in leader-follower relationships. The influence of a trusting relationship has on impact on the performance of teams, conflict, change, communication and diversity management.

A checklist of things to do to achieve good teamwork :

  • Establish urgency and direction;
  • Select members based on skill and skill potential, not personalities;
  • Set performance-orientated tasks and goals;
  • Set overlapping objectives for people who work together;
  • Assess people's individual and group performance;
  • Encourage people to build networks;
  • Describe and think of the organisation as a system of interlocking teams united by a common purpose;
  • Use training programmes to build relationships; and
  • Use teambuilding and interactive skills training to supplement the above points.

Professor Nico Martins is the Head: Centre Industrial and Organisational Psychology at Unisa.

E-mail: martin@uniso.oc.za

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